Harnessing Behavioral Economic insights to build positive parenting habits and optimize the impact of early childhood interventions;
recognizing that Early interactions are the cornerstones of child success; and
that Language and Literacy activities stimulate children’s brains…from birth.

Parents are busy. Even with the best of intentions, they can miss out on valuable resources and opportunities for their children—including the simplest activities: talking, singing, and reading to their children from birth. Add poverty to the mix, and parents are even more overwhelmed. Money is scarce, and the stress of making ends meet taxes the attention available for other important issues, including parenting.

These missed opportunities contribute to the sizable gap in cognitive development between higher- and lower- income children. beELL aims to close that gap using insights from behavioral economics.

The cornerstone of beELL’s approach is helping parents to focus their attention on the valuable resources available to them. We optimize existing programs by seamlessly incorporating low-cost design innovations that help parents develop new habits and act on their good intentions.

beELL is busy this Spring creating a cognitive bias codex relevant to parenting and our current projects.

We are back in the field collecting audio data in infant home environments for beELL-NYC.

Just launched this Spring: beELL-ParentCorps’ second pilot round of behavioral enhancements supporting attendance at a parenting program.

beELL is gearing up for a second round of a study on self-affirmation and parent interest in parenting programs. Stay tuned for progress!

The beELL-DUET team is finalizing a survey on beliefs and knowledge about early childhood development among expectant mothers served by Philadelphia’s Maternal Care Coalition.