Harnessing Behavioral Economic insights to build positive parenting habits and optimize the impact of early childhood interventions;
recognizing that Early interactions are the cornerstones of child success; and
that Language and Literacy activities stimulate children’s brains…from birth.

Parents are busy. Even with the best of intentions, they can miss out on valuable resources and opportunities for their children—including the simplest activities: talking, singing, and reading to their children from birth. Add poverty to the mix, and parents are even more overwhelmed. Money is scarce, and the stress of making ends meet taxes the attention available for other important issues, including parenting.

These missed opportunities contribute to the sizable gap in cognitive development between higher- and lower- income children. beELL aims to close that gap using insights from behavioral economics.

The cornerstone of beELL’s approach is helping parents to focus their attention on the valuable resources available to them. We optimize existing programs by seamlessly incorporating low-cost design innovations that help parents develop new habits and act on their good intentions.

beELL-GRS is learning that feedback handed out in person is much more effective than child feedback sent home via cubbies.  Stay tuned.

beELL's Michelle Spiegel presents affirmations and interest in parenting programs at APS.

@beELL is busy this summer building a parenting cognitive bias codex.

Welcome to summer intern Noam Barnhard!

Join the team! Interns, assistants, pre- and post-docs welcome. Email: beELL.nyu@gmail.com.