• Availability of attention affects follow-through. The context of poverty and economic instability can drain attention and the internal resources available that prevent giving in to immediate temptations. Reminders and implementation intentions help redirect attention and reduce demands on self-control that are often necessary to stay on task.

  • From ParentCorps parents:

    “I think other parents would also think it’s a good idea. Sometimes you’re overwhelmed. Maybe at that moment they’re having difficulty with that thing and the text message is a sign.“

    “We are so busy tending to the kids – we tend to forget things.”

  • Peer to peer social influences. Parents value knowing about other parents’ experiences, especially parents that have something in common with themselves.

  • From ParentCorps parents:

    “I’m not all alone in this venture. That kids in the same age group all do the same things. I was not experiencing anything out of the ordinary. That the feelings I had were also shared by other parents as well.“

  • Tendency toward inertia implies defaults matter. For parents with limited time, restructuring sign up and enrollment to programs and services as an opt out can help overcome the biases that make it easier to stick with the status quo that interferes with opting in.