During our 2016-17 pilot research, we learned:

  • Families who received one weekly session reminder via text-message were more likely to attend four or more parenting program sessions versus families who received weekly session reminders, previews of session content, and reviews of session materials via text-message in addition to a small incentive and video testimonials.

  • Attendance is higher during Autumn sessions compared to the Spring and during the first few sessions, presenting opportunities to capitalize on behavioral economic strategies to support retention.

  • Parent work conflict remains a leading reason for not participating in the weekly parenting program sessions.