Harnessing Behavioral Economic insights to build positive parenting habits and optimize the impact of early childhood interventions;
recognizing that Early interactions are the cornerstones of child success; and
that Language and Literacy activities stimulate children’s brains…from birth.

Like all humans, parents are also riddled with biases that influence their decisions, sometimes without their realizing it, whether it is focusing on things that confirm their preconceptions or being overoptimistic or overconfident. Parents are busy. Even with the best of intentions, they can miss out on valuable resources and opportunities for their children—including the simplest activities: talking, singing, and reading to their children from birth. Add poverty to the mix, and parents are even more overwhelmed. Money is scarce, and the stress of making ends meet taxes the attention available for other important issues, including parenting.

These missed opportunities contribute to the sizable gap in cognitive development between higher- and lower- income children. aims to close that gap using insights from behavioral economics.

The cornerstone of ’s approach is helping parents to focus their attention on the valuable resources available to them. We optimize existing programs by seamlessly incorporating low-cost design innovations that help parents develop new habits and act on their good intentions.