Informed by interviews and focus groups with parents, these behavioral science concepts are guiding our work in supporting parent outreach, engagement, and retention in the ParentCorps Parenting Program:

Affirmation to contribute to a more expansive view of self and disarm resistance to situations that may be threatening to one's sense of self or stigma-inducing.

Growth Mindset to convey to parents that their parenting capacity and skills are not fixed.

Negative Construal as a barrier to reverse unfavorable and incorrect judgment cast on those who benefit from parenting programs through positive framing.

Social Influence to maximize the ways that peers, teachers, and schools can affect our valuation and behavior.

Active Choice to make the default to participate in the first parenting program session the easier option.

Small Incentives through prize drawings to bring benefits to the present and capitalize on the psychological happiness that comes from the prospect of winning.