People – especially new parents – have limited attention.
Being a new parent is hard, and takes a lot of time. -NYC is designed to draw parents’ attention to the resources that are currently available in their communities to improve their children’s language development.
Defaults matter.
It takes energy to opt into a program. -NYC automatically enrolls participants into NYC’s Talk to Your Baby texting program. Parents can still opt out if they choose, but we’ve changed the default assumption to be that parents want to learn more about good parenting practices.
Positive affirmations help.
Being a new parent can be discouraging – there’s so much to learn! -NYC provides moms with a positive boost both in person and via text message to reassure them that they’re doing a great job.
-NYC is designed to draw parents’ attention to the resources that are currently available in their communities to improve their children’s language development.
