Understand the landscape

What is the program context? What happens in practice?

Gather data

What are the experiences, aspirations, and expectations of all stakeholders? Analyze and conduct surveys and focus groups.

Identify sticking points(and successes)

What are the challenges to program implementation & follow through? What can be learned from successes?

Pinpoint targets

Which areas are ripe for BE intervention? Rule out areas better suited to other solutions.